Your marketing is running. Your pipeline isn't moving.

And every explanation you've been given has been wrong.

You don't need a new campaign. You need someone who's stood in that room, seen that exact pattern, and knows which wire is crossed.

$Gina Rodrigues, fractional CMO$

I'm Gina Rodrigues. Four times in twenty years, I walked into a company where marketing was active, funded, and not working, and nobody inside could tell the leadership team why. Each time, the answer was the same kind of problem wearing a different costume: a positioning built around what the company believed rather than what the buyer needed to hear, or two functions that were never actually aligned on who owned the message, or a strategy that looked like a strategy but was really just a calendar of campaigns.

In one of those engagements, marketing was doing good work and getting none of the credit. The problem wasn't effort. It was that nobody had built the system to connect the work to the outcomes. Once that system was in place, marketing-sourced pipeline grew from 28% to 42% of total pipeline. Closed annual contract value grew 90% year over year. Win rates on marketing-sourced opportunities moved from 27% to 31%. Those numbers didn't come from a rebranded spreadsheet. They came from the work finally being visible.

I fixed all four. Now I bring the same diagnostic from outside, without the full-time hire.

If your marketing isn't working and you're not sure why, let's talk →

Finding the right starting point.

Your marketing is spending and not producing.

Send me an email. Tell me what's been tried and what hasn't moved. I'll read it and respond personally.

Start the conversation →

You're booking a speaker and you need someone the room will actually remember.

Check the speaking page. You'll find topic areas, what organizers can expect, and how to reach me.

See speaking topics and availability →

You found your way here through the book, the quiz, or a feeling you haven't named yet.

Start with the burnout quiz if you haven't taken it. It's free and takes five minutes. Then the book. The workbook is where you do the work alongside it.

Take the free burnout quiz →

You want to understand how marketing actually works, from someone who's built it, broken it, and built it again.

The Education page covers my teaching philosophy, what I teach at the University of North Georgia, and where corporate education programs are heading.

See the Education page →

Undiagnosed broken marketing has a compounding cost most leaders don't see until it's three quarters deep.

Not the campaign budget. The pipeline quarters. The board meeting where you're explaining flat numbers with a slide full of activity metrics. The person in sales who stops treating marketing as a partner because she's stopped believing the work leads anywhere. The founder who starts wondering whether marketing is a growth function or an expensive content operation.

It's often compounded by this: your data looks fine. Three years of sales records show who's buying, what's converting, which verticals are performing. Everything points to keep doing what you're doing. What that data is actually showing you is who responded to the marketing you already ran. It reflects your past decisions, not your market potential. Companies stay in the same cycle not because the data lies, but because nobody asks what it's not telling them.

And sometimes the most expensive symptom isn't in the numbers at all. I've walked into a marketing team of twenty professionals where every senior leader in the building used the same word to describe them: fragile. What I found wasn't a fragile team. It was a team that had been let down. They had stopped bringing ideas because nobody had asked for one in a long time. That's not a people problem. That's a leadership problem. And it shows up in the pipeline eventually.

None of that gets fixed by running a better campaign. It gets fixed by finding out what's wrong.

I would count hiring and creating the environment for Gina Rodrigues to excel as one of my most significant accomplishments at Aware. She is valued across organizational lines for her judgment and expertise.

Chris Koeneman, CRO, Aware Inc. (selected from a pool of 200+ candidates)

Three ways to work together

Strategy & Solutions

Your marketing team is working. Your board is asking why the numbers aren't.

I diagnose what's broken using the MINDSET framework (six places where B2B marketing reliably breaks down) and lead the rebuild until your team can carry it without me.

Fractional CMO. Strategic marketing consulting. AI integration for marketing teams.

See how this works →

Media & Thought Leadership

Your audience has heard every burnout talk. They've nodded, felt briefly inspired, and gone back to exactly what they were doing.

I write and speak from the inside of that experience. The VP title, the international team, the performance that looked like thriving from the outside while something was breaking underneath. When someone in the room is currently living that, they recognize it immediately.

Keynotes. Workshops. Brilliance Not Burnout. The burnout quiz.

See speaking and media →

Education & Development

You've read the books. You know what you're supposed to do. You're still operating from the same place.

Most of what gets called marketing education teaches you what marketing is. I teach what it does and why it breaks. I teach Principles of Marketing at the University of North Georgia. Twenty years of building and rebuilding marketing functions in real organizations, brought into a classroom and taught to students who are three years away from sitting inside those same organizations. The gap between what gets taught in most marketing courses and what actually matters when you get there is something I care about closing.